Why infographics are popular

Visual assets, including infographics, came in second place with 34 percent of the responses. The best marketers are combining the two as much as possible, and infographics are a simple example of that.

Content paired with compelling visuals is proven to perform better than content without. Facebook posts receive double the amount of comments and websites experience higher engagement levels.

With those results, infographics are here to stay as a way to keep audiences interested. Infographics caught on as a way to present complex information in a simple and effective way.

People only read about 20 percent of text on web pages, and infographics remain a perfect medium to keep readers engaged. Infographics vary in terms of function and goals. Some are serious ways of conveying medical information , while others are a little more lighthearted. Each social media platform has its own pluses and minuses.

For infographics, Pinterest is definitely the best way to share an infographic and increase an audience. An infographic shared on Facebook might get a lot of initial interest and then quickly drop off. Good infographics live on for an insanely long time on Pinterest. While infographics might not be as experimental as they used to be, they are being refined to the point that they resonate better with readers. For example, infographics that are shared the most have an average of words, are dominated by the color blue, and use an identifiable color scheme.

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Back in the day, before decent infographic designers started showing up everywhere, you had fewer options. Pat Flynn uses 99designs for his infographics:. They have a very fast turnaround, you're presented with more than one design, and you only have to pay for the infographic designer that you choose to work with:. Let's say Neil shared the original article. I would go find Neil's email or Twitter handle and say,. I know you shared this article on how colors affect purchases.

I actually just created an infographic on it, and I think your social media followers would love it. Feel free to share this as well. For all the people who linked to the original article, I just use a variation of the same message:.

I actually created an infographic with the same information, plus more. This visual makes it a lot easier to understand how colors affect purchases and which colors you should be using on your website to grow your sales.

Feel free to add this link to your blog post if you like it. You don't even need a popular social media account for your company or personal profile to make an infographic go viral because you can piggyback off bigger profiles with more followers. There are a lot of different ways to use infographics as repurposable assets. For instance, you can chop up your infographic to make SlideShares or use them in presentations.

Don't think that your hundred- or thousand-dollar infographic is just a one-time-use asset. Consider using the content sprouting method , in which you turn one asset into as many as 13 pieces of content on five separate channels, with your infographics.

For example, Single Grain created an infographic with Backlinko on Google's search ranking factor s, and after both of them repurposed it, it did very well:. You could also turn your infographic into a YouTube video or you could talk about it in a podcast. Take advantage of the virality, and create more content around it. Shutterstock, an online marketplace for licensing royalty-free images, created an infographic based on its customers' data about which images they were downloading most often.

This one infographic got more than mentions, 6 billion unique site visits , 5, social media shares, and more than 11, social media engagements.

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